Feb 8, 2018

La Familia Brings Must-Try Tacos, Tequila to Airports

HMSHost offers elevated Latin cuisine for travelers with exclusive new restaurant brand

BETHESDA, MD — Today’s restaurant-goers continue to drive Latin cuisine and high-end tequila as huge dining trends across North America and many parts of the world. Now, global restaurateur HMSHost is serving this demand in airports with the introduction of La Familia, a vibrant cocktail bar and restaurant where travelers can sample delicious flavors from across Latin America, enjoy contemporary craft cocktails, and treat themselves to an impressive assortment of select tequilas. La Familia has opened in Los Angeles International Airport in Terminal 3 and in Broward County’s Fort Lauderdale-Hollywood International Airport in Terminal 1, with additional locations in the works.

“Latin America is a wonderfully diverse region with a varied and rich culinary landscape. We created La Familia to give travelers a true taste of this diversity with a variety of flavors and on-trend regional specialties, coupled with an expansive menu of select tequilas and an edgy, art-forward design. The sights, sounds, and aromas of La Familia create a truly unique dining experience and we look forward to delighting our guests - and their senses - with this latest creation.” said HMSHost Executive Vice President of Restaurant Development Stephanie Havard.

La Familia means “the family” and as the name suggests, the restaurant invites guests in to eat in a lively environment as part of the family. La Familia’s food represents the love and labor found in the bold and complex flavors of Latin cooking. La Familia’s authentic street taco menu offers staples such as Baja Beer Battered Fish and Fire Roasted Chicken, and more contemporary tacos such as Pork Belly, and Roasted Portabello. Beyond tacos, vibrant tastes shine through in dishes like Arepas De Carne Asada, Pork Belly Tamal, and Arroz Con Pollo; and menu creations like the Tostones Bravos made with golden brown plantains, pork carnitas, jicama, and avocado-jalapeno crema round out the meal. For early morning flyers, breakfast is also served—try the Breakfast Torta on a telera roll with scrambled eggs, smoked bacon, guacamole, queso blanco, chipotle aioli, and tater tots.

Enthusiasts know that quality tequila is meant to be sipped and appreciated rather than just mixed or shot. To complement the menu’s intriguing Latin flavors, La Familia features a vast selection of over 80 tequilas – blanco, reposado, anejo, and extra anejo varieties are all available at a range of price points. A collection of mezcal, original cocktails, and beers are available too, and any of the beers can be upgraded to a homemade Michelada cocktail. Travelers looking to enjoy an upscale adult beverage such as Jose Cuervo Reserva De La Familia or Maestro Dobel Diamante need not look further than La Familia.

La Familia creates an ambience that is dynamic and fun, with design elements that pay tribute to the blue agave plant—with bright blue hues and geometric applications of the shape of the piña – the heart of the plant that is used to produce superior tequilas. Mexican Day of the Dead artwork spills off the menu and is incorporated into murals and other elements of each location.

La Familia is the latest exclusive restaurant concept developed by HMSHost. Other award-winning concepts by HMSHost include Wicker Park Seafood & Sushi in Chicago O’Hare, Book & Bourbon in Louisville, 1897 Market in Charlotte, Pork & Pickle, Beaudevin, and Umaizushi, among others.