Dec 10, 2012

HMSHost and PGA Tour Partner to Bring PGA Tour Grill To U.S. Airports

BETHESDA, MD and PONTE VEDRA BEACH, FL – Global restaurateur HMSHost and the PGA TOUR announced today that they have entered into a multi-year licensing partnership to create an exciting new PGA TOUR Grill Restaurant. Plans include the development of multiple locations in the first four years that can be customized to reflect local PGA TOUR tournaments and TPC Golf Courses in the communities surrounding the various airports in which they will be located. PGA TOUR Grill will highlight the inspiration and achievements of golf while focusing on healthy eating, fresh ingredients and general wellness.

“This partnership with the PGA TOUR is aligned with our goal to provide airports with stellar restaurants that deliver a superior dining experience to travelers,” said Bill Casey, Vice President, Restaurant Portfolio for HMSHost. “Few pastimes excite passion and excitement in people more than golf. Combine that with PGA TOUR Grill’s focus on quality, health and wellness, and travelers will have the perfect place to grab a meal on their way through the airport.”

“We are thrilled to enter into this new and exciting licensing partnership with a restaurateur of the quality and expertise of HMSHost,” said Tim Hawes, SVP Retail Licensing for PGA TOUR. “We are absolutely confident that the power and consumer connection of the PGA TOUR brand, combined with the unmatched industry knowledge of HMSHost will deliver an experience that consumers will enthusiastically embrace. The theme of the restaurant fits perfectly with the PGA TOUR’s overall focus on health and wellness.”

PGA TOUR Grill is a PGA TOUR-themed restaurant with a focus on tournaments, players and initiatives. It will offer a healthy menu fit for active lifestyles, with delicious dishes to be enjoyed by all. Its design is a compelling blend of classic and modern, with technology at guests’ fingertips. Interactive iPads feature golf tips and menus highlighting information on the healthful content of the food and tasting and varietal information on the wine offerings. Decor at the individual restaurants being developed will be tailored to complement their regional location while maintaining an overall PGA TOUR-centric concentration.